| The secret to any successful ecommerce business is | | | | The Big Six that Create Excitement |
| simple: be unique, have great content, and for the | | | | Below are six steps that will give you compelling, |
| love of mankind, be interesting. That's a no-brainer | | | | unique, and linkable pages for your ecommerce site |
| process if you are selling Teacup Maltese puppies. | | | | that: |
| However, not everything marketed on the web is | | | | 1. Add some creativity to your title. Be careful with |
| cute and cuddly. | | | | this because you want people to type it into the |
| What I am going to teach you can apply to any | | | | search engine and get exactly that on your page. If |
| ecommerce business, whether you're selling | | | | the name of the product on this page was Mini |
| consumer products or B-to-B products. However, I | | | | Staplers, then you want that in your title. You can |
| would really like to reach out to my fellow | | | | add a few other unique words to it, but keep it |
| ecommerce business persons who have it rough out | | | | simple. If you don't want to change the title, you can |
| there. You offer something bland, something that | | | | add other interesting descriptions elsewhere on the |
| hundreds of others may offer, or something that isn't | | | | page. |
| naturally interesting. Yes, no matter how boring your | | | | 2. Change up your images. Avoid using the images |
| product, you too can become likable, therefore | | | | the manufacture sent you, and snap some photos of |
| linkable, in the ecommerce world. | | | | your own. Take photos from all angles. Use the |
| As Boring as You Want to Be | | | | packaging, snap pictures of someone using the |
| So what if 50 other online stores sell the same thing? | | | | product. Once you are done, you have a ton of |
| So what if not everyone falls head-over-heals for a | | | | unique images that only you have the rights to. Offer |
| site titled Paperclip World? Just because you don't sell | | | | multiple images for your products and provide |
| the hottest big-ticket items, it doesn't mean you are | | | | customers with the ability to enlarge the photos. |
| destined to be the Ben Stein of the ecommerce | | | | 3. Write descriptive text that hooks your customers. |
| business trade. | | | | Write compelling content that is irresistibly fun to |
| I am going to give you an example of the blandest | | | | read. Make your content so unique that web users |
| online business and show you how I can make it | | | | stop by your site, sign up for your newsletter, and |
| relevant, interesting, and a conversion-rate magnet. | | | | browse your products just to read your content. |
| All right, hold my hand. Here we go... | | | | Give people a sense of personality, and provide a |
| Taking the Yawn Out of Your Product | | | | voice for your brand. |
| Welcome to Staplers Unlimited. Browse through their | | | | 4. Research sales trends. Find out when people are |
| store and you will see they use the all the standards. | | | | buying your products, how much they buy at |
| The pictures are straight from the manufacturer, | | | | particular times, and what else they are buying along |
| along with all of the other information, including the | | | | with those products. Extract interesting data that |
| pricing, data, descriptions, and titles. That's all they | | | | they can share with others who might write reviews |
| use. The manufacture sends it over, they slap it on | | | | about it, link to it, because they will make your page |
| their website. Oh, wait. Don't forget the "Add to | | | | more interesting. |
| Cart" button. There we go. | | | | 5. Offer product comparisons. Show your customers |
| Yawn... What value has Staplers Unlimited added to | | | | what features one product has up against another. It |
| their site? None, zip, zero. There are probably, oh, | | | | makes shopping easier for your customers, adds |
| 100, 500 other pages exactly like this one. | | | | unique value to your site, and provides a trusted |
| So, what is Staplers Unlimited offering to inbound | | | | place for people to no only buy your product, but |
| links? Well, if their product was entirely unique (not | | | | conduct valuable research. |
| the case here), or they offered the lowest prices | | | | 6. Your final weapon against a boring site is |
| online; then maybe that would attract some links. Or | | | | user-generated content. You can get super creative |
| maybe the online store could pay for links, or link | | | | with this. Have users write reviews, offer a star |
| with those who have a vested interest. But, that is | | | | ranking system, "like" and "dislike" buttons, etc. The |
| not very attractive to search engines. | | | | content they write themselves can be generated in |
| Putting all those possibilities aside, they still have one | | | | different form fields. "Pros and Cons", "When was it |
| major problem: their content is duplicated. They | | | | purchased?", "What was your experience like?"; your |
| copied everything exactly as the manufacturer sent | | | | options are endless. |
| it. The same content that their manufacture sends | | | | Conclusion |
| out to all of its ecommerce providers. Stop doing | | | | I just provided you with six easy ways to create a |
| that! | | | | unique and linkable ecommerce site without a ton of |
| This problem is easily fixable, and it doesn't take a | | | | added work. I can't wait to browse your site and see |
| whole lot of effort to fix it. | | | | how you have used my advice. |