| When it comes to optimizing your website, the first | | | | making your content look awkward. In other words, |
| and most important aspect of SEO is choosing | | | | it needs to be a smooth read for your visitors as |
| keywords for your website. Choosing keywords is | | | | well as for the search engine spiders. When a search |
| surprisingly more difficult than it seems. There are | | | | engine spider crawls through your site it is looking for |
| three major points to consider when choosing | | | | the keywords that you have specified in your meta |
| keywords for your site;o Search popularityo Site | | | | tags and it is verifying that your site is actually about |
| content relevanceo Competition | | | | those keywords. |
| When trying to find good keywords for your | | | | The third aspect of choosing your keywords is to |
| website, one of the first things you need to consider | | | | look at the competition for those keywords. If your |
| is the keywords search popularity. The keywords | | | | website is brand new, or even fairly new, you do not |
| that you choose need to be words or phrases that | | | | want to choose a keyword that is super competitive |
| are searched often. If you choose a word that is | | | | (competitive meaning it is searched a whole lot like |
| never searched then it really doesn't matter how | | | | "real estate" or "web design"). The reason for this is |
| relevant the word is because nobody is looking for it | | | | because your goal is to get your website up on the |
| anyways. For example, if your website is about | | | | first couple pages of the search engine and there is |
| puppy adoptions, you would not want to choose a | | | | no way a search engine is going to rank your site |
| key phrase like "cheap puppy adoptions" even though | | | | first on a keyword that hundreds of thousands of |
| it sounds like it might be a good keyword/phrase. | | | | companies are optimizing for. You want to choose a |
| That phrase is not searched hardly at all so it is not | | | | word that is searched often but not too often. Going |
| going to benefit you a whole lot to optimize your site | | | | back to the puppy adoption example, it would be |
| for that keyword; instead it would be better to try | | | | better for you to optimize your content for a word |
| something like puppy rescue, or puppy rescue | | | | phrase like "puppy adoption" or "puppy rescue |
| adoption or even just puppy adoption. There are | | | | adoption" than a phrase like "dog adoption" or "pet |
| many tools online (some for free, some for a price) | | | | adoption" because these keywords are incredibly |
| that can help you find how much a keyword or | | | | competitive and there is no way your website is |
| phrase is searched. | | | | going to get ranked on these keywords (at least not |
| Keywords cannot only be chosen based on search | | | | for a couple years). |
| popularity because you also need to make sure that | | | | As you can see, there is a lot more to choosing |
| the keyword or phrase that you choose is relevant | | | | keywords than just choosing them and there is also |
| to your website content. When writing the content | | | | a lot more to search engine optimization than just |
| for your website, you need to try and include your | | | | choosing keywords. You also have to look at your |
| keyword or phrase as often as possible without | | | | html code, link building, amount of pages/content, etc. |