| When you are creating your Internet marketing plan, | | | | that people look for information online and that is by |
| knowing how people LOOK for, and FIND information | | | | using the search engines such as Google or Yahoo. |
| online, is the primary reason for having a niche | | | | That is why Larry Page and Sergey Brinx are |
| website instead of a general interest site. | | | | billionaires ... they founded the search engine Google. |
| The important point here is how people LOOK for | | | | Because of the way people look for information, |
| information versus how people will FIND a site like | | | | sites that target only one niche are much more |
| yours. | | | | efficient then a large site that tries to market a |
| First, look at how people will generally FIND your | | | | variety of products to everyone. |
| website: | | | | It works like this: |
| * Word of mouth: On the Internet, 'word of mouth' | | | | When people go to a search engine like Google, they |
| is email. Look how many times you have received an | | | | type in a 'search phrase' which is also called a |
| email from a friend telling you about some | | | | keyword or keyword phrase. |
| information they found at a certain website. | | | | Example, let's say a person is looking for information |
| * Advertisements: This could be the ad's you see | | | | about education for an autistic child. At the search |
| running down the right hand side of the page on | | | | engine website they would type in something like this |
| many websites. | | | | keyword phrase: 'special education for autistic |
| * Articles: There are thousands of articles circulating | | | | children'. |
| on the Internet and this is one of the BEST free | | | | If you own a site that specializes in information about |
| ways to invite people to visit your website - writing | | | | autism, has the word autism or autistic in your |
| an article about your area of expertise. | | | | website title and website address, has a keyword list |
| * Search engines: If your websites content and | | | | that includes autism and autistic, have links from |
| keywords match what people type in their search | | | | other sites to your site and have web pages full of |
| phrase. | | | | fresh current information about education for autistic |
| * Links: This is when one website puts a 'link' - a type | | | | children, then your site will climb to the top of the |
| of pointer - on their site pointing to your website. | | | | search engine list. |
| Example, if you have a site that lists animals for | | | | On the other hand, if you have a general interest site |
| adoption, a pet food manufacturer could have a link | | | | and you just happen to have a story about an |
| on their website pointing to your site. Think what | | | | autistic child your site will be displayed way down the |
| that would do to increase the number of visitors to | | | | search engine list, where most people will never find |
| your website. | | | | it. |
| Now, contrast how people may FIND your site, with | | | | The best way to capitalize on people's habits of how |
| how people LOOK for information online. | | | | they LOOK [search] for information online is to setup |
| While there are many ways that people may wind up | | | | your websites to target niche markets. |
| visiting your website, there is really only one way | | | | |