| The first step to earning a full-time income online is | | | | business, I spent several years learning web design. |
| to select a profitable niche. Unfortunately, this is a | | | | At the same time, I worked a full-time sales job at a |
| stumbling block for many beginning entrepreneurs, so | | | | family-owned RV dealership and developed a solid |
| this article will offer three areas to research for your | | | | understanding of small business sales and marketing. I |
| ideal, profitable niche. | | | | had also published a marketing blog and podcast for |
| To paraphrase writer and theologian Frederick | | | | two years. So, I leveraged my design skills, my work |
| Buechner, your ideal niche lies where your deepest | | | | experience, the contacts I'd developed through my |
| joy meets the world's greatest need. In other words, | | | | blog and my passion for web marketing into the |
| there are three main areas to look for your ideal | | | | niche of "small business blog design." |
| niche, and it will likely be found at the crossroads | | | | 3. Your Opportunities to Make a Difference - This |
| where those three areas intersect. They are: | | | | area includes the wants, needs, desires, passions and |
| 1. Your Passions and Interests - To me, this is the | | | | problems people are willing to pay you to address. |
| most important variable in choosing your niche. | | | | The question to consider here is: what sort of |
| Building a six-figure info products business requires a | | | | information products and services will people pay for? |
| long-term commitment, and you need to focus on an | | | | In general, most people will pay for products and |
| area that can hold your interest long enough for you | | | | services that help them solve a problem, improve |
| to create success. You're much more likely to be | | | | their life somehow or that cater to a specific hobby |
| successful if you do work each day that inspires you | | | | about which they are passionate. In all three cases, |
| and is in alignment with your passions and interests. | | | | the key is passion. By and large, we're all trying to |
| As an example, Susan Daffron - creator of the | | | | make our lives better. Some more than others, yes, |
| National Association of Pet Rescue Professionals - | | | | but the more passionate someone is about |
| turned her passion for rescuing homeless pets into an | | | | something, the more willing they are to invest money |
| organization that not only helps her cause but also | | | | in it. |
| earns her money. | | | | It may take a bit of time for you to research these |
| 2. Your Personal and Professional Resources - Your | | | | three key areas to determine your ideal, profitable |
| resources include things like your background, | | | | niche, but it's an investment that will come back to |
| personal and professional experience, contacts and | | | | you in the end. You have something valuable to offer |
| skills. For example, before I started my previous | | | | the world, and it's time to determine what it is. |