| So everyone that has an advertising blog is legally | | | | The commercial that I think did the worst job of |
| obligated to do a recap of the commercials from the | | | | combining humor and a message that consumers are |
| Super Bowl. I'm going to be a little different; at least I | | | | interested in was the "confidence" spot. The spot |
| hope I am. I'm going to give you my most and least | | | | itself isn't terrible. It's a good idea, but there is a |
| favorite commercials from the account guy | | | | disconnect between this ultra smart, self-confident |
| perspective. | | | | individual and the consumer. I understand that |
| Most Favorite | | | | commercials often ask you to suspend disbelief to |
| The commercial that I think did the best job of | | | | accept, say a baby talking. But if I'm going to believe |
| combining humor and a good cause was the Pedigree | | | | that someone as smart and confident as this person, |
| adopt a dog commercial. Right from the beginning, | | | | the person who performed open heart surgery with |
| they set a comical, yet slightly believable situation. | | | | a pen, needs help with confidence in buying a car, |
| The Rhino running through the door as the woman | | | | there needs to be a bigger pay off from the site. Did |
| calls "Rusty" for a walk is perfect. The spot continues | | | | the site give him some fact that even the salesmen |
| to build upon itself with animals that are odd but not | | | | don't have? |
| so crazy that it's unbelievable. There wasn't a lion or | | | | Now don't get me wrong. Working in the automotive |
| tiger, which I really appreciated. The spot closes with | | | | sector, I know that the buying experience is one of |
| a good link between helping a puppy with adoption | | | | the biggest roadblocks for car manufacturers and |
| and bringing joy into your life with that puppy. | | | | dealerships. I just think the character was a little too |
| Least Favorite | | | | out there. |